Friday, 2 July 2010

Introduction to A2

The second part of my A level within media involves an in depth analysis of the film industry and production, with a large amount of focus on the production and means behind short films. After much research into several key areas, such as the importance of genre initially, audiences and reasons why they watch what they watch, short film directors, and viral marketing, plus many more aspects, I will then begin the initial planning and production stages that should hopefully result in a short 5 minute length film of my very own, as my final piece.




To carry out my research, I will have to use many different forms of media in order to fully understand and develop all the possibilities that I could incorporate into my own piece of film. I will use You tube as a valid and primary source of videos and short film clips, that will help me compare and analyse pre-existing films, and perhaps gain a deeper understanding of what my film could entail. Prezi, a special presentation- making website, will also be extremely useful in presenting the information I have found in a different and interesting way, and show my knowledge and understanding of particular software. Photo shop will be used to develop and create a double page interview spread or film poster for a pre-existing successful short film, and Garage band will allow me to develop and experiment with sounds and dialogue, which hopefully will result in the development of a radio trailer clip again for a pre existing short film. 


Overall, I am confident that, through extensive planning of film and audience as a whole, and much in depth analysis of the pre-existing products available, I will be able to successfully produce a 5 minute short film to a good standard.


BRIEF.

You are to create a SHORT FILM in its entirety, lasting approximately five minutes, which may be live saction or animated or a combination of both, together with two of the following acilliary task options:
A POSTER for the film.
EITHER a RADIO TRAILER or a FILM MAGAZINE REVIEW PAGE featuring a review and analysis of the film.

The coursework is marked out of 100. The marks are shared out in the following way

Practical work: 60 marks (10 marks poster, 10 marks article or trailer, 40 marks film)
You will recieve a copy of the mark scheme detailling how the work is assessed. For the poster and article/ radio trailer it is essential that you participate fully in the creation and production of the work. If you wish to make your own that is a very good idea. You can produce one per group but you must work on the tasks together and prove that you have participated fully.

Research and Planning Evidence: 20 marks
This evidence is all to be displayed on your blog. It needs to be as multi-media as possible. Don't put lots of text, instead upload video examples, links research, photos, audio clips, Prezis, slideshare links.

Types of things to go on blog for Research and Planning:
Genre and narrative research
Mise-en-scene/lighting,
Comparative textual analysis of posters, short films and reviews and film magazines,
Extensive audience research (interviews, focus groups, surveys (videos of vox pops, online surveys), Practice tasks,
Reviews of short films,
Market research,
Industry based information,
Drafts of work (all tasks) including storyboards, scripts, mock-ups, etc.
Sound practice,
Risk Assessments/ Recce checks,
Filming/ production diary (How about setting up a twitter account to tweet about what is achieved each day and link it to your blog)
Cast list, crew list, props, loactions.
Photos documenting planning stages

Evalutaion: 20 marks
Using your blog - or creating a DVD extra - you will produce an evaluation covering informed responses to the 4 following questions;

1. In what ways does your media product use, develop or challenge  forms and conventions of real media products?
2. How effective is the combination of your main product and ancillary texts?
3. What have you learned from your audience feedback?
4. How did you use media technologies in the construction and research, planning and evaluation stages?

A few points to consider:
  • You are advised to produce blogs which link to video clips of your work, evidence of audience research, photographs of production, links to research into analyses of comparative texts.
  • The evaluation must not read like an essay but must still be advanced in regards to the detail it contains.
  • If producing a DVD extra it needs to be expertly filmed/ recorded. It should include short film video clip links to explore how you used and challenged forms and conventions, and other footage relevant to the 4 evaluation questions. (Audience feedback and focus groups, film of audience watching the film (screen tests) demonstrations of technology being used. comparisons to other texts / marketing campaigns.)
THIS WORK IS AN ESSENTIAL PART OF THE A2 COURSE.
Section A of the exam focuses on the coursework production which means that the coursework amounts to 75% of your overall A2 grade.

Your instructions:
Your film must  have the theme of, or make reference to, TIME and also TECHNOLOGY.
You must make use of one or more narrative concepts to help you to tell your story.
You must select a genre or hybrid for your film.  Follow Lacey's scheme of genre to ensure you follow some of the codes and conventions but you might also challenge some conventions to offer something new/ refreshing to the audience.

With short films being a fast growing medium how might you engage with your audience and involve them/ interest them in your product? AUDIENCE PARTICIPATION and INTERACTION. This will help with your promotional campaign.

You have to decide whot he audience will be (demographics) and how your film will be distributed and exhibited to that audience.

INITIAL PLANNING: Complete these tasks in your groups:
  • List as many films as you can that already use time as a concept. (See Powerpoint on portal for ideas).
  • In what ways do they use time as a concept?
  • What technologies could include? (Think of some that may be relevant to your audience or to the narrative of your film)
  • What could happen in the film?
  • Who or what could the film be about?
  • In what era will your film set?
  • Where will it be set?
  • What genre will you choose?
  • How will mise-en-scene help to communicate meaning?
Photograph your notes or turn them into a prezi (one per group) and upload onto your blog. (Research and Planning evidence)
  • Think of an appropraite title for your film.
  • Look at the tips and "rules" of short film making
  • Create your own list of rules of making s successful short film.

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